Our Mission

We believe in a future where all consumable products are third-party lab-tested and the results are made readily available to the public. From supplements and skincare to food and household items, consumers deserve to know exactly what they’re buying and using.

When you’re purchasing a consumable product, you should be able to trust that the ingredient list reflects exactly what’s in the product—nothing more, nothing less. This means no hidden contaminants like heavy metals or unlisted additives. Transparency builds trust between companies and the public, empowering consumers to make informed decisions. Ultimately, our goal is to contribute to improving overall health outcomes for everyone.

However, we also understand the concerns around over-regulation and the risks of limiting access to beneficial products. That’s why our mission focuses on encouraging voluntary transparency through consumer-driven accountability. We’re advocating for accountability, not bureaucracy. We aim to foster trust between brands and their customers without relying on external mandates or overreach.

Our goal is to provide tools and information that empower you to make informed decisions. We envision a future where brands voluntarily test their products through independent labs because it’s what consumers demand, not because it’s required by regulators.

What We Stand For

1. Truth in Testing: Independent lab testing should be the norm, not the exception.
2. Empowerment Through Knowledge: You have the right to understand what’s in the products you use and how they impact your health.
3. Transparency Without Overreach: By encouraging voluntary accountability, we aim to give consumers power without adding unnecessary regulation.
4. Consumer-Driven Change: By pooling resources, we can collectively demand higher standards and better transparency from brands.